Raising the Bar: Why Customers Should Rethink the ‘Always Right’ Mentality!


The belief that “The customer is always right” has become so deeply rooted in our culture that we often accept it without question. As customers, we may use this belief as a shield to justify our behaviour, whether it means breaking promises to vendors, changing our minds frequently, failing to respond promptly, or providing inadequate input. Vendors may feel compelled to accommodate our demands, but this approach ultimately leads to subpar solutions at a higher cost and a longer timeline.

Is it really worth it? As customers, we should consider taking more responsibility and accountability in our dealings with vendors, working toward a more cooperative and respectful relationship. Rather than being “right,” we may be better off choosing quality and efficiency in our business interactions. By doing so, we can achieve mutually beneficial outcomes and build stronger, more successful partnerships.