Before embarking on digital projects, the most significant risk is – not starting at all!
Executive procrastinates for years over digital initiatives. The status quo is too tempting for them. From the executive’s perspective, there is no risk as long as there is no investment. However, the real threat is sitting on the fence and keeping on thinking.
Calculate the cost of delay due to not starting. You will be blown away by how much money your business is losing due to no action.
The cost of delay is a real deal! Think about how much you are losing by lack of action! #JumpInThePool