Sir Richard Branson’s famous quote states, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” While this quote highlights the importance of employees in organisations, it’s important not to take it too literally.
Businesses and organisations exist because of their customers or members, so it’s crucial to keep them at the core. Understanding customers’ needs and experiences should be a top priority for any organisation. However, leaving it solely to employees to manage customer relationships may not be the best approach.
As Business owners and executives, it’s our responsibility to create a healthy ecosystem for customer relationship management. Customer Management strategy is non-negotiable!
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