Most of us never go underwater wearing our prestigious divers watch.
Many will not get onto the basketball court with their favourite Jordans.
We may not do any sport on our luxury sports sedan.
These are all marketing hooks, so we spend money and feel special. They may be commodities of short-term pleasure.
In enterprise software (ERP, CRM), the same concept applies to terms like Cutting-edge technology, Intelligent system, Automated controls, Next-gen architecture, Low code framework and many more.
They may be marketing hooks to make you feel like you are making a wise procurement decision. So, be aware of such hooks and know exactly what you buy before signing the dotted line!
