The power of associations!


One ball and two sides make a game. The association on each side makes up spectators. The potential number of spectators is associated with money, glamour, speculation, and fun—the hype of possibilities, in turn, is associated with media, commentators, lights, and action.

Ultimately, it is about watching a ball move in either direction and a team winning at the end. Yet, the power of association makes us celebrate, mourn, and fight.

Perhaps take this opportunity to consider how associations with job titles, surnames, origins, brands, qualifications, and numerous other entities affect our lives.