The Power of Scarcity in a World of Abundance!


A little bit of something in something makes the whole experience memorable.

For example, some chocolate on vanilla ice cream makes it interesting.

ice cream

Similarly, our little absence in relationships makes them more lively. Limited-time offers and limited editions make things more desirable.

Scarcity skyrockets perceived value. However, modern communication tools, social media, and instant notifications may make us available to the world like never before.