Change Management Tactics – How to influence by Social proof

Do you know why comedy shows play recorded laughter (HaHaHa...)? Why clubs create long waiting lines outside their venue? Why media do not report suicide incidents? Why we do fake laughing in-group, even we don’t find anything amusing. Well, all the above questions looks very different. However, one phenomenon explains all of them. That is Social proof. Social proof is psychological … Continue reading Change Management Tactics – How to influence by Social proof

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