Consider your Customer Relationship Management (CRM) system making suggestions for Sales and Marketing strategy.
The CRM assessed your sales data over the previous ten years, as well as publicly available data on consumer purchase tendencies, competitor products, alternative options, the economic outlook, raw material costs, and a variety of other factors. Based on the assessment, the CRM made customised suggestions for Sales and Marketing in the next financial year.
It may sound like a dream, but such capabilities will be available to us within a few years. There will be specialist SaaS services providing multifaceted analytical data processing, modelling and making custom recommendations based on our business constraints.
It is all approaching faster than we can imagine. It is time to get our house in order and prepare for the next big wave of AI-based enterprise software solutions. The role of emerging technologies in the business world is going to be a game changer. Let us get ready for it!
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