Revenue, number of offices and headcount – is just one way to measure the significance of the business. Unfortunately, it is one of the most common ways.
The significance of business is multi-dimensional. It could be its purpose, social impact, employee experience, inclusion & diversity, innovation, design, customer service and many other dimensions.
As Business leaders, we often underestimate our business because we measure its size against other businesses. Our business can be – one man band or a multinational; it can be equally significant. Hence it is equally worthy of our time and investment in its continuous improvement, automation, and transformation.
Don’t underestimate your business! If we do not care about our child, no one else would!
