Underutilisation of digital assets! A sheer waste!


Humans love to acquire stuff. The brain chemicals give us a sense of achievement and rewards. However, we struggle to make necessary changes in our lives to fully utilise things that we acquire.

Here are a few examples:

  • We buy big SUVs (4X4s) and seldom take them to hit a beach or dirt roads
  • We buy big houses but rarely optimally use the space
  • We buy clothes, food, gadgets but never make a conscious effort to utilise them fully

Our Digital assets are no different!

Businesses invest millions of dollars in enterprise applications (ERP/CRM). However, the staff rarely fully utilise the enterprise applications to their full potential. No wonder why benefits realisation is too tricky. If the end-users do not fully use the systems, how we can realise the benefits?

Underutilisation of digital assets

There are downstream effects as well. For example, when end-users do not fully use the enterprise systems, it results in incomplete and insufficient data. It affects reporting and Business intelligence.

Maybe it is a time to do some self-assessment within your business. Check how much the end-users are actually using the rich features of your digital assets.

Customer Experience


Learn why awesome Customer Experience Is Necessity?

Struggling To Win New Customers? Revealing No.1 Culprit!

Exposing Hidden Complexities Of PreSales

5 Step Process To Improve Customer Experience

You have Successfully Subscribed!

Share This