We don’t just buy things—we rationalise why we buy them.
Sometimes it’s brand loyalty (we trust the name), sometimes it’s peace of mind (a recommendation from someone we trust), or maybe it’s an ego boost (a luxury logo). Other times, it’s fear (dreaded end-of-support message), exhaustion (no more time to compare endless options), or a mix of all the above.
Sometimes, we buy just to meet daily needs, and sometimes it’s to suppress stress (retail therapy).
But when we’re making procurement decisions for our organisations, it’s not just about what feels right in the moment—it’s about what’s right for the business. If we don’t understand the real drivers behind our choices, we risk making decisions based on habit, pressure, or convenience instead of strategy.
So, next time you’re about to sign off on that purchase, ask yourself: Are we making the best decision, or just the easiest one?
