What is the one gift you can give your people that will help them outperform themselves, work collaboratively, and overcome resistance to change?
This gift keeps them focused and aligned to make a real difference. They’ll be self-driven — no motivational lectures required. They’ll rise above politics, lethargy, and boredom to pursue one shared goal.
Here’s the secret.
Find — and share — the higher purpose behind your initiative or project. Give it meaning. Make it visceral. Help people feel connected to the deeper “why.”
Humans are wired for purpose. When we believe in something bigger than ourselves, we don’t just work — we care. And when we care, we give everything we’ve got.
As leaders, our role is to discover that higher purpose and genuinely commit to it. This isn’t a tactic for engagement; it’s a reflection of conviction.
A few examples:
- Breaking a Guinness World Record for record book sales.
- Winning your industry’s top award.
- Achieving a new level of certification or excellence.
- Setting a new benchmark — most trusted, most efficient, most admired.
- Donating all profits from a project to charity.
You get the idea.
Higher motives, bold goals, and worthy challenges unite people. When leaders connect the dots between purpose and progress — and truly mean it — teams don’t just succeed. They find fulfilment in the shared victory.
Purpose turns ordinary work into a shared mission.
