We are conditioned to always want more. But it’s entirely possible to achieve more with less.
For instance:
Instead of focusing on growing revenue, we could aim to grow profitability.
Instead of earning more, we could focus on spending smarter.
Instead of chasing the next big ERP, we might get better results by optimising our existing system and improving integrations.
Bigger, more, and new often grab attention and earn applause—but they aren’t always the best path forward. In fact, this mindset might be doing more harm than good.
Can we set goals like this instead?
This year, we’ll maintain our business size while cutting waste and improving profitability.
