Local Governments offer a wide range of services to their citizens, facilitated through various communication channels. These include interactions between citizens and different council teams. However, providing a unified, seamless experience remains a challenge for many Local Governments. The technology to address this already exists—it’s time for Local Governments to embrace and implement it.
The solution, while not unique, is highly effective. Consider how leading service providers engage with their customers. Retailers, educational institutions, transport agencies, insurers, and banks all utilise mobile apps to centralise their services. These apps serve as a single platform, enabling interactions through multiple communication channels such as phone, email, and the app itself.
If we are serious about enhancing the citizen experience, adopting and implementing mobile apps is the way forward. By doing so, Local Governments can streamline communication, improve service delivery, and elevate the overall experience for their citizens.
