All future-focused artefacts share one common purpose — to create clarity.
Every artefact is a lens.
If the lens is foggy, the future stays blurry.
When these documents fail to bring clarity, they simply add to the noise and lose their value.
Consider a few examples.
A project schedule must show how each task contributes to the end goal — who is doing what, when, and with what resources.
An enterprise architecture should paint a vivid picture of the organisation’s current and future state — how business, systems, people, and processes will align to support that vision.
A digital strategy should make our commitments unmistakably clear — the choices we will stand by to build the desired digital capability.
If there’s only one quality measure worth applying to every artefact, it’s this: the degree of clarity it brings to the organisation.
As project leaders and sponsors, our duty is to communicate with precision — ensuring every future-focused document we produce sharpens our focus and moves us forward with clarity, not confusion.
