Sometimes what has been working just fine suddenly stops working.
A product once in high demand loses its market. A marketing approach that fueled growth for years falls flat.
The experience feels mind-boggling, but it only means one thing: time has moved on. What worked before may no longer work now. It’s not a flaw in us or our approach—it’s simply the rhythm of change.
The key is to recognise this pattern when it shows up and respond quickly. It may not be easy, but with an open heart and mind, we can test, adapt, and find new ways to win in the new world we find ourselves in.
What worked yesterday may fail today. Don’t fight time—adapt with it.
