We will architect a very sleek solution by exploiting design principles, lean, and web 2.0 best practices.
Vs
We will develop an intuitive user interface
Consider another example:
Business leaders need to think big! Digital transformation is going to change the paradigm fundamentally. Your vision, goals, and strategy must align to support the transformation initiatives.
Vs
Digital transformation will change the ways of working. Be prepared and support your organisation through the change.
Did you see the difference?
Big and complicated words are often thrown at us to confuse us. As a result, we often give up on understanding the real message behind the jargon of the words. Instead, we start trusting, assuming the other person must know what he is talking about.
Don’t fall into this trap!
Beware of big words!
