Most organisations don’t fail at AI—they start in the wrong place 1. You Don’t Start with AI. You Start with What AI Will Amplify Executives are being asked to “start their AI journey.” It sounds logical—define a roadmap, select tools, launch initiatives. But pause...

AI Is Not Arriving as a Program—It Is Entering Your Organisation Quietly Most executives expect AI to arrive as a formal initiative—structured, governed, and led from the top. A program will be defined, a roadmap approved, and IT will manage the rollout. But even...