We go to shopping centers, browsing, touching, trying, looking at price tags, and making random choices to buy or not.
We observe all the good stuff others possess and wish to have the same.
We copy business ideas, marketing hacks, and productivity tricks simply because they are available to us.
We say yes to most of the new features that software has to offer. After all, it is coming standard out of the box.
Similarly, we say yes to new business, customers, contracts/jobs, free offerings, interest-free credit, new gadgets, and the list goes on!
So, why do we do that?
Because, it is relatively simpler to make choices on what is available to us rather than knowing what we want!
Often, the hard part is to stop and ask yourself – what do I want?
Ideally, our decisions should be based on our wants. However, with mass production, oversupply, and rat race, we are trained to make choices based on what is available.
There is a big difference in deciding based on what you want and what is available!
By the way, do you know what you want?
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