Imagine this: I promise to drive you to your destination by 10 AM, charge $500, and drop you exactly where you want to go.
Halfway, we hit unexpected traffic. To keep my promise, I take risky shortcuts, rush the journey, and push hard just to get you there “on time.” I’m proud of meeting my estimate—yet you’re upset, stressed, and exhausted by the experience.
This is how too many projects are run. To protect deadlines, budgets, and quality, teams are pushed to their limits. The result? Burnout, sick leave, resignations—and organisations paying more in rehiring, lost experience, and stalled momentum.
It’s time to expand how we define project success.
Not just cost, schedule, and quality—but also team morale.
Because if we fail the people we fail the project. Always.
