Giving is one of the best ways to develop lasting trust. The problem is that our giving is too self-centred and shallow. We give too little with the expectation of an instant return on our investment.
True giving has no tied-up expectations. It is about knowing what the other party may require and creatively providing it unconditionally.
We all have the potential to give a lot. However, our ignorance and lack of initiative leave us on the lazy path of self-centred and shallow giving.