We mistake a brand for a logo, artwork, colour palettes, and other marketing gimmicks. But a brand is much more than that – it’s a symbol that represents an organisation. And more importantly, it represents the people who stand behind that organisation. What do they believe in? What are they willing to give up? What values do they stand for? How do they treat their customers? And how seriously do they take their relationships with them?
A brand is not just a symbol, it’s an embodiment of the organisation standing behind it. It’s the reason why customers should trust us. Our brand represents everything we stand for and everything we’re committed to.
Let us have a holistic view of a brand. How about we focus on developing the organisation’s character behind the sign rather than merely selecting the best sign?
Our brand is more than skin deep! There is value in focusing on substance over style!