It is easier to be vague and add multiple disclaimers in one sentence. With some practice, anyone can learn to be slippery so others cannot get us on their hook.
Committing to the outcome with definitive time and deliverables isn’t easy. But this commitment and accountability demonstrate our true values. By taking full responsibility, we instil confidence and courage to deliver quality deliverables.
Yes, we carry the risk of being on the hook. But, while everyone else is busy saving themselves, we stay vulnerable and put everything into the promised deliverables with our full conviction. This could be the only point of difference between us and our competition.
We are much more valuable when we provide guarantees, certainties, and firm delivery dates for outcomes. This is not an easy practice, but it is a courageous one. It is this courage that empowers us, makes our commitment highly valuable, and sets us apart from the rest.
