We all make assumptions, and while it may not be practical to validate everything upfront, the real trouble arises when we are unaware of these assumptions. When we don’t consciously recognise our assumptions, we risk believing them as truth. Sometimes, it is too late to realise that we have based our decisions on unrealistic assumptions that went unexamined all along.
Here are a few examples:
- Sales Strategy: A sales director assumes that customers prefer email communication. By not testing different channels, they fail to engage customers.
- Product Development: A product manager assumes a feature will enhance user experience. Without user testing or feedback, they launch the product, only to find users find it confusing and unhelpful.
- Marketing Campaign: A marketing team assumes their audience responds well to ads on social media. Without analysing engagement metrics, they continue spending on ineffective platforms, wasting the budget.
- Hiring Practices: A hiring manager assumes that candidates from a prestigious university will excel. Failing to assess skills and fit leads to hiring someone who struggles in the role.