Why do we make dumb decisions?

Decision making

We often love to take pride in our rational decisions. We like to think that we base our decisions on data and facts. But, believe it or not, we often make dumb decisions!

So, why do we make dumb decisions?

This is because our emotions primarily drive our decisions. Even if we look at data, we tend to focus on a narrow range of factors we have been conditioned to value. For various reasons, we only measure a few dimensions, leading us to make decisions based on incomplete or biased information.

For instance, when selecting vegetables at the grocery store, we may prioritise larger avocados, unaware they may have a larger seed too.

In short, our decision-making is limited by our emotional biases and tendency to rely on a narrow set of criteria.