Many organisations waste effort developing their disjointed Business and IT strategy. Great organisations, however, create a business strategy and the strategy for every other dimension (e.g. strategy for customer experience, procurement). Further, they ensure their strategic alignment.
Let us consider an example:
- Consider the Business strategy stipulates increasing the growth of the retail customer segment in the fashion industry. The ideal retail customer is between the age of 20-40 years.
- Supporting the above Business strategy, the Customer experience strategy draws the end-to-end customer experience journey. Digitally support all the customer interactions through omnichannel.
- Digital Strategy is to develop a customer portal with detailed customer profiling, supported by Business intelligence.
Business initiatives, resource requirements, and focus become very clear with such alignment. Ultimately, the alignment of strategy is everything!
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