The alignment of strategy is everything!

Digital Transformation

Many organisations waste effort developing their disjointed Business and IT strategy. Great organisations, however, create a business strategy and the strategy for every other dimension (e.g. strategy for customer experience, procurement). Further, they ensure their strategic alignment.

alignment of strategy

Let us consider an example:

  • Consider the Business strategy stipulates increasing the growth of the retail customer segment in the fashion industry. The ideal retail customer is between the age of 20-40 years.
  • Supporting the above Business strategy, the Customer experience strategy draws the end-to-end customer experience journey. Digitally support all the customer interactions through omnichannel.
  • Digital Strategy is to develop a customer portal with detailed customer profiling, supported by Business intelligence.

Business initiatives, resource requirements, and focus become very clear with such alignment. Ultimately, the alignment of strategy is everything!

Customer Experience


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