by SP Singh | Apr 21, 2023 | Customer Relationship Management
As wheelchair manufacturers, we must consider the needs of the disabled and their caretakers. For instance, the ease of transporting the wheelchair in and out of a car should be taken into account. Similarly, when designing toys, it’s important to consider the...
by SP Singh | Apr 19, 2023 | Customer Relationship Management
There are two mentalities in business: transactional and relational. The transactional approach focuses on the maximising gain from the customer. Whereas the relational approach prioritises maximising value to the customer. Hence, the aim is to develop long-term...
by SP Singh | Apr 18, 2023 | Customer Relationship Management
Investing in Customer Relationship Management (CRM) can bring many benefits to businesses. There are two main intentions behind the such investment. The first intention is to increase marketing and sales activity. Using CRM organisations can implement smart funnels...
by SP Singh | Apr 17, 2023 | Customer Relationship Management
It’s easy to become complacent and think that our customers love us when we’re at the top of our game. But the truth is, customers don’t really care about us as a company. What they care about is consistently receiving excellent products and services...
by SP Singh | Apr 15, 2023 | Customer Relationship Management
Our prospects and customers seem to be occupied and may not be inclined to invest in our offerings at this time. We may assume that they lack the necessary time or funds to engage with us, but this is not the full picture. Time and money are valuable resources that...
by SP Singh | Apr 13, 2023 | Customer Relationship Management
If we are a boutique home builder, we may not need to rely on social media marketing to reach our target audience. Instead, we can consider utilising golf courses to network and be our more effective platform. Similarly, if we are in the digital waste management...
by SP Singh | Apr 11, 2023 | Customer Relationship Management
Sir Richard Branson’s famous quote states, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” While this quote highlights the importance of employees in organisations, it’s...
by SP Singh | Apr 10, 2023 | Customer Relationship Management
Here are some key fundamentals of effective CRM strategies – (Customer Relationship Management – CRM): • Building strong relationships with customers requires a deep understanding of their perspectives, problems, needs, desires, and expectations. •...
by SP Singh | Apr 9, 2023 | Customer Relationship Management
As a business owner or executive, if you are experiencing minimal complaints, returns, or incidents, there are two possible explanations. Firstly, you may have exceptional delivery capabilities (Type 1), or secondly, you may have inadequate methods to report such...
by SP Singh | Apr 9, 2023 | Customer Relationship Management
As business owners and senior executives, we often have a very inward-facing focus. We set sales targets, marketing goals, and other arbitrary targets, thinking that working hard and pushing to sell more will inevitably lead us to success. Unfortunately, this method...
