by SP Singh | Apr 27, 2023 | Customer Relationship Management
As a business, we may offer many channels for our customers to reach us. From phone calls to emails, SMS to website forms, mobile apps to in-store visits, and even interactions with our warehouse and partner websites/platforms, the possibilities are endless. However,...
by SP Singh | Apr 26, 2023 | Change Management
Changing business processes and automating them is often a difficult task. The work itself may be straightforward. But, often the real challenge in automating Business processes is the people. In enterprise-wide projects, stakeholders often have their own priorities...
by SP Singh | Apr 25, 2023 | Leadership
It’s possible that we eat out of boredom, or shop to alleviate stress. Perhaps we run to escape from ourselves, or give; in the hopes of receiving more. Some of us buy things to pretend to be someone else, and others pretend to listen only to prepare to speak...
by SP Singh | Apr 24, 2023 | Customer Relationship Management
We mistake a brand for a logo, artwork, colour palettes, and other marketing gimmicks. But a brand is much more than that – it’s a symbol that represents an organisation. And more importantly, it represents the people who stand behind that organisation....
by SP Singh | Apr 23, 2023 | Customer Relationship Management
Consider the scenario where you provide a service to a customer only once in their lifetime. Should you still maintain an ongoing relationship with them? This is a common question for businesses like funeral planners, wedding planners, and first-home builders. They...
by SP Singh | Apr 22, 2023 | Customer Relationship Management
Retaining existing customers is a more cost-effective strategy than acquiring new ones. This applies to both B2B and B2C environments. However, it is not always easy to retain customers, as their needs and preferences change over time. As customers age, their...
by SP Singh | Apr 21, 2023 | Customer Relationship Management
As wheelchair manufacturers, we must consider the needs of the disabled and their caretakers. For instance, the ease of transporting the wheelchair in and out of a car should be taken into account. Similarly, when designing toys, it’s important to consider the...
by SP Singh | Apr 20, 2023 | Continuous Improvement
Idioms like “if it ain’t broke, don’t fix it” and “don’t rock the boat” are so commonly used in business. They convey the idea that if things are functioning adequately, then do not interfere with them. On the surface, this...
by SP Singh | Apr 19, 2023 | Customer Relationship Management
There are two mentalities in business: transactional and relational. The transactional approach focuses on the maximising gain from the customer. Whereas the relational approach prioritises maximising value to the customer. Hence, the aim is to develop long-term...
by SP Singh | Apr 18, 2023 | Customer Relationship Management
Investing in Customer Relationship Management (CRM) can bring many benefits to businesses. There are two main intentions behind the such investment. The first intention is to increase marketing and sales activity. Using CRM organisations can implement smart funnels...
