The Illusion of Free!

The Illusion of Free!

What is the cost of free? In the material world, too much is free—for instance, free trials, software, information, training, search, etc. It does not stop there. The loyalty programs offer free loyalty points, birthday gift coupons, and other free goodies. Regarding...

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Elevate Your Decisions!

Elevate Your Decisions!

The quality of our decisions is directly proportional to the quality of the questions we ask before making our decisions. For example, if the host asks us, would you like a Coke or juice? We may ask: Thanks. Do you have other drinks in the fridge? Or, I am dieting. Is...

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Beyond Gut Feelings!

Beyond Gut Feelings!

Imagine a busy doctor who prescribes medication with a minimal diagnosis. He confidently makes decisions with gut feelings and random guesses. Does that sound dangerous and awkward? Well, this is precisely what many of us do daily in executive meetings and board...

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Overcoming Objections with Digital Strategy!

Overcoming Objections with Digital Strategy!

These are common complaints about Business software. Senior stakeholders often use these exact objections against investing in technology. "In my previous organisation, we spent too much money on the ERP, and no one used the system." "It takes too long to enter...

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Quick Solution: What Are We Losing?

Quick Solution: What Are We Losing?

Most prefer taking Panadol over resting and eating well. Often, it is too tempting to fire the employee we dislike rather than adapt according to their style. Similarly, we tend to spend money on marketing the average product rather than refining the product. Quick...

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Say Thank you to the Sales Team!

Say Thank you to the Sales Team!

In B2B sales, the Sales team’s role is to help us decide. Making an executive decision is a difficult task. So, if someone is facilitating this process, then there is an opportunity for us to show appreciation. After all, the Sales team is helping us decide at almost...

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