I may be the most famous singer. It does not necessarily imply that I am the best singer. I may be more popular among the larger population than other singers. My fans are unlikely to be all music critics. So, my popularity does not always equate to my skills. There...
As customers, we deserve to have options. Perhaps there are options with pros and cons. As B2B decision makers, we must do our due diligence before making decisions. Vendors may push us to decide on the only option they provide. They may manipulate options so that we...
Often, we jump on the solutions. The new solutions, in turn, create more problems for us. For example, suppose we have weak sales capabilities. In that case, we may jump to a solution to implement new Customer Relationship Management (CRM) software. Similarly, we may...
The following dimensions may help to develop a strong business case for your project:
Should you have one software to manage all the processes within your business? Imagine one enterprise-wide software used by your Finance team, Inventory, HR, and all the other departments. The other option is that you have specialist software for every department....
In B2B sales, we think we are powerful as customers. The vendor's job is to understand our requirements, problems and offer solutions that fit our needs. The vendors try to develop a good relationship with us and adapt to our priorities and constraints. For instance,...
Most of us never go underwater wearing our prestigious divers watch. Many will not get onto the basketball court with their favourite Jordans. We may not do any sport on our luxury sports sedan. These are all marketing hooks, so we spend money and feel special. They...
Are you wondering if you should engage a consultant to assist in the selection of enterprise software (ERP, HCM, Asset Management, CRM)? You may be wondering what value they may offer. You may be considering getting someone from your organisation to select the...