In B2B sales, we think we are powerful as customers. The vendor's job is to understand our requirements, problems and offer solutions that fit our needs. The vendors try to develop a good relationship with us and adapt to our priorities and constraints. For instance,...
Most of us never go underwater wearing our prestigious divers watch. Many will not get onto the basketball court with their favourite Jordans. We may not do any sport on our luxury sports sedan. These are all marketing hooks, so we spend money and feel special. They...
Are you wondering if you should engage a consultant to assist in the selection of enterprise software (ERP, HCM, Asset Management, CRM)? You may be wondering what value they may offer. You may be considering getting someone from your organisation to select the...
Things that worked for us yesterday and made us successful may not work today. Our old tricks to optimise operations and save costs may not be relevant today. The perks and incentives which were special before may have become a norm today. The point is that there is...
What do luxury watches, purses, and automobiles have in common?They are significantly more expensive. They may not be widely available, which adds to their rarity. Their possession inflates our ego since they indicate wealth, elite status, and position.There is a...
Refer to the generic business reference model for a holistic view of any organisation. Use the reference model to gain a big-picture understanding of your business.
Types Of Requirements! 61+ and counting....
Charismatic influencers possess an innate ability to establish rapport with others and draw them in. They captivate us, appeal to our emotions, and entertain us. However, if we are not careful, they can exploit our weaknesses and take advantage of us. They might sell...