There is a difference between your ‘need’ and a 'popular thing (or service)'. For example, a Toyota Land Cruiser is a famous four-wheel drive but may not fit your specific needs. It is not wise to buy a car based on its testimonials and popularity. Your selection...

When we commit to buying something, we are likely to purchase other related items too. For example, when we buy a mobile phone, there is a high probability of purchasing a phone's accessories and insurance. When we say yes – commit to something, we generally...

Here is a proposal from the Sales team during the Enterprise Software sales meeting: I spoke with Asia Pacific Sales Head; we can offer you a massive 60 percent discount on the software licenses. You will be saving $200K. To save this amount, you must approve the...

Consider the following pitch during the Enterprise Software sales meeting: We are one of the top Microsoft partners in the world! We have 60 offices across seven continents. In addition, we have a strong team of 500 consultants serving customers like Nike, Bose and...

We buy from the people we like. Enterprise software presales in no different. You will find that the presales team understands your business quite well. They say all the right things. They are patient, courteous, diligent, and even good looking too. They have all the...

Our emotions lead to buying decisions. Interestingly, it is seldom our rational mind. Enterprise software vendors are experts in getting you (The selection panel) excited about their product. You will hear some heavy words like Digital Transformation, Modern user...

Sellers have more experience in selling than the individual Buyer buying a fit-for-purpose product. Sellers have a well-defined structure, methodology and process for selling. On the other hand, buyers often have a vague desire or a problem. Suppose the Buyer does not...

Enterprise software (ERP/CRM) implementations are complex and costly. As significant money is involved, software vendors' and partners' focus remains on selling the software and implementation services to you. Sometimes their entire focus is to maximise sales...