Have you learned to live with clutter?

Have you learned to live with clutter?

You may know someone whose house is a perfect mess all the time. However, to them, everything is normal. You may also see a few desks full of coffee mugs, paper, and junk in your office. However, the people who use the desks may be perfectly harmonious with clutter....

Beware, educating customers is overrated!

We all are busy doing productive or unproductive work. We like to follow easy steps to achieve the outcome as soon as possible, with minimum effort, cost, and risk. A Business owner may not be interested in tax calculations. However, he may love to know all about tax...

Which type of buyer are you?

We buy for different reasons. There is nothing good or bad with our buying habits, but few practices are better than others. Let us look at the following three types of buyers: Demand-specific buyer: This buyer goes to the market to satisfy the demand. For example, if...

How to get your house in order?

When we get too busy with our lives, after a while, there is an epiphany moment. We realise that our house is a mess. There is too much stuff; things are unorganised and intertwined to present themselves as a perfect mess! The whole experience can be pretty...

What is the role of ERP and CRM vendors?

There is a big misunderstanding about the role of ERP and CRM vendors. The common assumption is that ERP and CRM vendors are responsible for implementing their products based on your specific needs. If you assume that the vendors will offer a turnkey solution by...

Who lose the most in the marketplace?

Uneducated buyers lose the most in the marketplace. Seriously, it is not the seller’s job to educate buyers if their offering is fit for purpose. The buyer must take the initiative and understand the problem, pain points, and how the proposed solution will fix...

Are you with Alice in Wonderland?

Executives are visionaries by nature. They imagine the future and invest resources to make it happen. Sometimes we see them in their imaginary world, dreaming about the future of the business. Oh, I don’t want my customers to call us. They should have information...

Beware of big words!

We will architect a very sleek solution by exploiting design principles, lean, and web 2.0 best practices. Vs We will develop an intuitive user interface Consider another example: Business leaders need to think big! Digital transformation is going to change the...