The Digital leadership Blog!
Customer Relationship Management Mentality: Why the Relational Approach Matters?
There are two mentalities in business: transactional and relational. The transactional approach focuses on the maximising gain from the customer. Whereas the relational approach prioritises maximising value to the customer. Hence, the aim is to develop long-term...
2 intentions for investing in CRM: Which intention resonates with you?
Investing in Customer Relationship Management (CRM) can bring many benefits to businesses. There are two main intentions behind the such investment. The first intention is to increase marketing and sales activity. Using CRM organisations can implement smart funnels...
Put Customers at the Centre of Everything!
It's easy to become complacent and think that our customers love us when we're at the top of our game. But the truth is, customers don't really care about us as a company. What they care about is consistently receiving excellent products and services that wow them. To...
Stop Consuming and Start Creating: The Road to Success!
Our minds have a natural affinity for novelty, be it new facts, stories, news, or captivating images. Seeking out new information is a convenient way to keep our minds engaged, and it gives us the illusion of progress. However, the harder path is to turn that...
Attention seekers, beware!
Our desire for attention often blinds us to the needs of others, leaving them without the attention they long for!
The Customer Connection: Stand Out in a Busy World!
Our prospects and customers seem to be occupied and may not be inclined to invest in our offerings at this time. We may assume that they lack the necessary time or funds to engage with us, but this is not the full picture. Time and money are valuable resources that...
No Shortcuts to Success: Why Understanding Our Customers is Crucial?
If we are a boutique home builder, we may not need to rely on social media marketing to reach our target audience. Instead, we can consider utilising golf courses to network and be our more effective platform. Similarly, if we are in the digital waste management...
Raising the Bar: Why Customers Should Rethink the ‘Always Right’ Mentality!
The belief that “The customer is always right” has become so deeply rooted in our culture that we often accept it without question. As customers, we may use this belief as a shield to justify our behaviour, whether it means breaking promises to vendors, changing our...
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Books & Publications
SP writes extensively on Project Sponsorship, Management, Business Transformation and Change.
A Guide for Project Sponsors
Building A Rock Solid Foundation
This book is for the Project Sponsors and executives. There are practical examples, tips and process that will help sponsors to lead from the front. The book will force you to think from different dimensions. If you implement knowledge, methods and tips, you will experience instant results. You will see the improvement in the order, focus and growth in the morale of the team.
Customer Experience
How to WOW Customer Experience? Skyrocket Pre-Sales!
Open floodgates to more business. Get your prospects to line up to do business with you!
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