You must have heard the following phrases: Hello, this is not a sales call! I am not selling you anything! We are here to give you information only. We are not selling anything. What is wrong with selling? Why do Salespeople earn a bad name? Sales are projected as...

In the last few posts, we discussed how the Enterprise software Sales team uses different tactics to influence you. These tactics are based on certain core principles. The book (Influence: The Psychology of Persuasion) beautifully covers these principles in detail. It...

There is a difference between your ‘need’ and a 'popular thing (or service)'. For example, a Toyota Land Cruiser is a famous four-wheel drive but may not fit your specific needs. It is not wise to buy a car based on its testimonials and popularity. Your selection...

When we commit to buying something, we are likely to purchase other related items too. For example, when we buy a mobile phone, there is a high probability of purchasing a phone's accessories and insurance. When we say yes – commit to something, we generally...

Here is a proposal from the Sales team during the Enterprise Software sales meeting: I spoke with Asia Pacific Sales Head; we can offer you a massive 60 percent discount on the software licenses. You will be saving $200K. To save this amount, you must approve the...

Consider the following pitch during the Enterprise Software sales meeting: We are one of the top Microsoft partners in the world! We have 60 offices across seven continents. In addition, we have a strong team of 500 consultants serving customers like Nike, Bose and...

We buy from the people we like. Enterprise software presales in no different. You will find that the presales team understands your business quite well. They say all the right things. They are patient, courteous, diligent, and even good looking too. They have all the...

Our emotions lead to buying decisions. Interestingly, it is seldom our rational mind. Enterprise software vendors are experts in getting you (The selection panel) excited about their product. You will hear some heavy words like Digital Transformation, Modern user...