Which type of buyer are you?

We buy for different reasons. There is nothing good or bad with our buying habits, but few practices are better than others. Let us look at the following three types of buyers: Demand-specific buyer: This buyer goes to the market to satisfy the demand. For example, if...

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How to get your house in order?

When we get too busy with our lives, after a while, there is an epiphany moment. We realise that our house is a mess. There is too much stuff; things are unorganised and intertwined to present themselves as a perfect mess! The whole experience can be pretty...

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Who lose the most in the marketplace?

Uneducated buyers lose the most in the marketplace. Seriously, it is not the seller's job to educate buyers if their offering is fit for purpose. The buyer must take the initiative and understand the problem, pain points, and how the proposed solution will fix the...

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Are you with Alice in Wonderland?

Executives are visionaries by nature. They imagine the future and invest resources to make it happen. Sometimes we see them in their imaginary world, dreaming about the future of the business. Oh, I don’t want my customers to call us. They should have information...

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