Who lose the most in the marketplace?

Uneducated buyers lose the most in the marketplace. Seriously, it is not the seller's job to educate buyers if their offering is fit for purpose. The buyer must take the initiative and understand the problem, pain points, and how the proposed solution will fix the...

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Are you with Alice in Wonderland?

Executives are visionaries by nature. They imagine the future and invest resources to make it happen. Sometimes we see them in their imaginary world, dreaming about the future of the business. Oh, I don’t want my customers to call us. They should have information...

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Beware of big words!

We will architect a very sleek solution by exploiting design principles, lean, and web 2.0 best practices. Vs We will develop an intuitive user interface Consider another example: Business leaders need to think big! Digital transformation is going to change the...

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It is not about you!

As an executive, you may have your goals, aspirations, and hope to improve the current business. But, remember, it is not about you! Connecting your staff with a higher organisation objective and cause is far better. People happily work for a higher objective and...

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Hire effortless people!

The success of your project is highly dependent on your Project team. So, hire the best possible resources for your project. But, what to look for while deciding on the resources for the Project team? The specific details differ based on the factors like the type of...

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